Supply partner technical questionnaire frequent questions
Some supply partners require us to complete a technical questionnaire prior to onboarding, such as we do ourselves with demand partners. Here are questions answered that can be used in new supply partner forms. If there are questions which are not present in this document, please update this document once you obtain the answers. Bear in mind these questions and answers are used when E-planning is providing demand and a partner is providing inventory. E-planning is a buyer and the partner is a seller.
User sync
Do you support user sync / cookie sync?
Yes.
Are your user sync pixels secure or non-secure?
We provide both versions.
Who stores the user synchronization data?
The supply partner must store it.
Can you initiate the synchronization?
No
Auction and counting methods
What type of auction do you support?
First-price auction.
Which impression counting methods do you support?
We count impressions in the adm.
Which currencies do you support?
USD.
Reporting and API
Can you provide statistics with impressions and revenue by date?
Yes.
Can you provide statistics with impressions and revenue by date with different UTC time zones?
Yes.
Can you provide access to an online platform to view statistics?
Yes
Please let us know which time zone your data are reported in.
CST (US/Central)
Do you have an analytics reporting API?
Yes
If you do not have analytics reporting API, will you be able to send us automated daily scheduled CSV reports for discrepancy checking purposes?
Yes
Video and VAST
What is the maximum VAST version you support?
3.0.
What is the maximum VPAID version you support?
2.0.
Do you support companion banners in VAST?
Yes.
Do you support adm in the VAST response?
Yes.
Do you support VAST tag demand integration for CTV?
Yes
Do you have dedicated demand that receives CTV traffic exclusively via VAST tags?
Yes
If you support CTV traffic and VAST tags, which video ad server(s) do you use for VAST tag delivery
Any and all as the tags come from out indirect demand partners
Data centers and infrastructure
Where are your servers/datacenters located?
San Jose, CA, US – Ashburn, VA, US – Amsterdam, Netherlands
Which platform do you use - your own proprietary technology or a white-label solution
Proprietory technology hosted on our own infrastructure
Malware and IVT
What malware detection tool do you use?
GeoEdge and Boltive
What fraud detection solutions do you use to verify traffic received?
Protected Media
Do you use any creative verification solutions?
GeoEdge, Boltive
Contacts
Technical contact(s) for integration.
adops@e-planning.net
Operating hours (time zone) for your integration team
8am - 5pm EST
Financial contact(s)
billing@e-planning.net
Demand
Please indicate proportion of your direct & indirect demand
35% direct, 65% indirect
What are your top 5 demand countries?
US, DE, MX, BR, UK
What is the approximate proportion of your campaigns that are performance-driven versus branding-focused?
70% performance, 30% branding
What type of traffic do you buy?
Web banner and Video, In-App Banner and Video and CTV Banner and Video
Do you sell traffic to any of the following global ad exchanges?
Magnite, Pubmatic, Microsoft
Do you operate as an ad exchange by providing demand from other DSPs?
Yes
Do you accept 3rd-party hosted html/js creatives in your DSP?
Yes
Any categories can be enabled or disabled on an account basis .
If you serve ads in any of the "restricted" demand categories listed above, would you be able to provide a separate endpoint for this demand?
Yes, by creating a separate account.
OpenRTB protocol specifics
What OpenRTB versions do you support?
2.3, 2.4, 2.5, 2.6
Do you support gzip in request/response?
Yes
Do you support more than one imp size (object format) in bid request?
Yes
Native
For native ads, do you support native.request as an object or as a string?
As a string
For native ads, could you please specify which versions you support?
1.1 and 1.2
Onboarding
What metrics are most important to you for evaluating the effectiveness of the integration during testing and ramp-up?
Revenue and discrepancy rate
Finance
Please provide at least 3 credit references (company name, address, contact name, email).
Ask Finance Team for current information