Demand partner technical questionnaire frequent questions
Some demand partners require us to complete a technical questionnaire prior to onboarding. Here are questions answered that can be used in new demand partner forms. If there are questions which are not present in this document, please update this document once you obtain the answers. Bear in mind these questions and answers are used when E-planning is providing inventory and a partner is providing demand. E-planning is a seller and the partner is a buyer.
Which version of OpenRTB do you use?
By default, OpenRTB 2.3, but we can also use OpenRTB 2.5 and 2.6.
Can you send requests using a custom API?
Yes.
Do you support multi-imp?
Yes.
Do you encrypt the price macro?
We can encrypt it or not, depending on the requirement.
Do you replace auction_price macros in adm?
Yes.
Do you support user sync / cookie sync?
Yes.
Are your user sync pixels secure or non-secure?
We provide both versions.
Who stores the user synchronization data?
We can store it ourselves or the demand source can store it, depending on the need.
Can you initiate the synchronization?
The synchronization can be initiated by us or by the external source.
What do you expect to see in case of no bid?
HTTP Status 204 or an empty JSON.
Which VAST versions do you support?
VAST 2 and 3.
What type of auction do you support?
First-price auction.
(Note: We also support second-price auctions, but we prefer integrating with first-price since our main demand sources use this auction type.)
Which parameters do you expect in the bid response?
adm, price, adomain, height, width, crid.
Is it necessary to send any custom parameter?
No.
What is your average tmax?
150ms.
Which impression counting methods do you support?
We generally count impressions in the adm, but we can also do it via nurl or burl.
Which currencies do you support?
USD.
Where are your servers/datacenters located?
San Jose, CA, US – Ashburn, VA, US – Amsterdam, Netherlands
Can you control the amount of QPS?
Yes.
Can you send bid requests to different endpoints based on proximity?
Yes.
Can you send bid requests to different endpoints based on traffic type?
Yes, by desktop, mobile, and video.
Can you provide statistics with impressions and revenue by date?
Yes.
Can you provide statistics with impressions and revenue by date with different UTC time zones?
Yes.
Can you provide access to an online platform to view statistics?
Currently no, but we can send periodic emails with statistics.
Can you track invalid bids and identify the reason?
Yes.
Can you perform ID mapping?
Yes.
Based on which criteria can you perform ID mapping?
By client, site, size, and site + size combination.
Is any third-party ad serving certification required?
No.
What are your average integration/testing timelines?
Integrations can generally start as soon as the contract is signed and the technical requirements are complete. If code modifications are required, it usually takes two weeks to go live and begin testing. Otherwise, it is practically immediate.
Latest version of our specs:
[1]
In what percentage of your traffic do you declare a valid URL?
100%.
Do you use any IVT provider?
We use Protected Media.
Do you support PMPs via Deal ID?
Yes.
Is your inventory SSL (HTTPS)?
Almost all of our inventory is HTTPS. We can filter non-HTTPS requests if necessary and avoid sending bid requests for them.
What is your average QPS?
It depends on the traffic type. It can be validated in reports by generating a daily report and dividing by 86,400 to get the average.
If we respond with an "attr", do you have "battr" available?
Yes.
What is the maximum VAST version you support?
3.0.
What is the maximum VPAID version you support?
2.0.
Do you support companion banners in VAST?
Yes.
Do you support adm in the VAST response?
Yes.
Do you send the full IP address in bid requests?
Yes.
Do you send the App Name or Bundle ID for mobile applications?
Yes.
What location data do you send?
Country, region, city, and ZIP code. Latitude and longitude when available.
Do you send device information or user-agent in App-type requests?
Yes.
What malware detection tool do you use?
GeoEdge and Adlighting.